2025 · Philips
Senior UX Designer
Senior UX Designer
Driving continuous UX improvements through Agile sprint cycles.
• Feature iteration and product improvements
• Cross-functional Agile collaboration
• Enterprise product development environment
• Hardware interface UX
• Cross-functional Agile collaboration
• Enterprise product development environment
• Hardware interface UX
Beyond individual feature delivery,
My work for Saeco focused on sustaining UX quality across continuous product evolution within the Philips coffee portfolio.
My work for Saeco focused on sustaining UX quality across continuous product evolution within the Philips coffee portfolio.
A key challenge was how the “right” UX solution changes across brands and targeted user expectations.
While Philips and Saeco shared underlying platforms and interaction foundations, the experience strategy required different levels of guidance, complexity, feedback, and emotional tone depending on each brand’s intent.
While Philips and Saeco shared underlying platforms and interaction foundations, the experience strategy required different levels of guidance, complexity, feedback, and emotional tone depending on each brand’s intent.
The role extended beyond screen-level design toward maintaining long-term UX coherence across evolving hardware, software, and implementation ecosystems.
