K-pop artist visual directing - SHINee

Visual directing work in SM, work for SHINee mini 04, "SHERLOCK" The visual direction of telling the story of 'Sherlock' was 'boys finding their identity in a confusing transition period'

Work for S.M. Entertainment

Media: Print, Digital

Year: 2012

My role: Styling (concept), Photoshoot directing, Illustration, Editorial Design

We created 4 different covers for each member of the group to give equal focus to their identity & personality.

It was a great fun to create illustrations that visually showing mysterious inner space of the boys.

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