Client: COMAU
Media: Responsive web
Year: 2016
My role: UX design & research, UI Design, Concept & Strategy
Media: Responsive web
Year: 2016
My role: UX design & research, UI Design, Concept & Strategy
Brief
e.DO is a robot arm for individuals and small business owners.
Their goal was to create a community and become an influencing player, more than selling many units.
COMAU asked us to create Video, PR, Web plan to achieve the goal.
COMAU asked us to create Video, PR, Web plan to achieve the goal.
Research
survey & focus group interview Insight
We got unexpected reaction from the interviewees.
Even professionals were suffering to find e.do.
That means basically, we're in the lack of needs.
Even professionals were suffering to find e.do.
That means basically, we're in the lack of needs.
Based on this, we defined 2 major challenges.
First, how to engage visitors. Second, we need to expand the target definition
First, how to engage visitors. Second, we need to expand the target definition
UX ideation
Features were defined to educate and to trigger people's interest
The objective is not increasing sales. The target should be bigger than buyers as well.
That means, we need benefits for users who are not interested in e.do but interested in robotics.
That means, we need benefits for users who are not interested in e.do but interested in robotics.
Creative Concept
New objective
From the first round of research, we set the new objective for the e.do project.
Instead of focusing on efficient commerce, we're heading inspiring community.
Instead of focusing on efficient commerce, we're heading inspiring community.
INSPIRATION
So, the creative directions for all the communication channels will follow the creative concept.
What kind of inspiration we want to deliver to users? After several rounds of meeting, the team come up with this
What kind of inspiration we want to deliver to users? After several rounds of meeting, the team come up with this
"Brain needs brawns"
trend research
e.DO's biggest strength is COMAU heritage.
Quick comparative research has followed to catch up with latest trend in product micro pages.
Quick comparative research has followed to catch up with latest trend in product micro pages.
Comparative analysis
Wire frame & Design
GUI
