Client: YM security
Media: Mobile app
Year: 2014
My role: Design manager, UX storyboard, UI
TiA is the first 4g data enabled OBD.
It's self-updating, always connected, monitor and report.
It's self-updating, always connected, monitor and report.
A user's car is now always under good care of experts.
TiA app and OBD module
The OBD module helps the app to understand real-time information of the user's car, in and out.
It's services are focusing on personalized security, cost saving, safe driving experience.
It's services are focusing on personalized security, cost saving, safe driving experience.
Key features
Dashboard
Dashboard is a personalized driving coach, that keeps users and their car safe.
It tells a user in REAL TIME when a user is showing bad driving habit,
and nudges them to use the car in a better way.
It tells a user in REAL TIME when a user is showing bad driving habit,
and nudges them to use the car in a better way.
Car Report
Real-time connection makes managing and get an appointment easier than ever.
Also, if the car is having up-coming managing issue (preventing issues)
Or the car is now having unexpected accident (reacting to emergencies)
Or the car is now having unexpected accident (reacting to emergencies)
It can share your problem and location to proper service providers such as service center or insurance manager.
Valet Parking
Car tracking is a basic feature.
The team came up with solution to turn this basic skill, to a user benefit.
For our targets (premium drivers) what is the key pain to make them track the car?
The team came up with solution to turn this basic skill, to a user benefit.
For our targets (premium drivers) what is the key pain to make them track the car?
Valet parking is a common behavior in Korea.
Users have concerns that the valet driver may personally using my car or parking in wrong places.
With Valet Parking feature user can monitor when the car is moving, and get alarm if the car is traveling too far.
Press release for the first LTE-enabled Smart Car service in Kore
Identity design
Early drafts