Client: Jinju Ham
Media: Desktop web, Mobile contents App
Year: 2014
My role: UI/GUI design, Team lead
Brief
Jinju is one of the most iconic processed food production of Korea with 60 years of history. It has a strong resonant of childhood memories, with its 'Strong man' character on the package.
Since the brand was slowly losing younger targets as competitors appears with global, trendy approaches. The company asked us to create a 'smart mom' friendly, young and witty brand image through the website. Also giving a smart feature that can help mothers to ensure the safe and trustworthy value of it's heritage products.
Brand solution
We created a character 'Jindol' which can be a younger persona of the brand(a replacement of the famous 'strong man' ) based on the shape of their iconic sausage. Also created a set of 'friends' that covers expanded product range of new JINJU generation.
Business features
We tried to earn credibility by adding transparent information of the product such as product history, ingredients, etc. And added a page where users can explore the 60 years of history of JINJU brand archive
website renewal
Main page Features
We created characters to represent users' persona.
and tell a story to talk about how safe and trustable their products are.
and tell a story to talk about how safe and trustable their products are.