Work for S.M. Entertainment
Media: Print, Digital
Year: 2012
My role: Photoshoot directing, styling, Calligraphy, logo design
For this album cover we hided face of artist with mask. This is radical approach for the industry.
We created scene and images like a storybook to tell the impression of double-sidedness of the girls mentality.
It seems like they're having fun with fluffy bear, on the other hand, it seems like they're threatened by it.
We created scene and images like a storybook to tell the impression of double-sidedness of the girls mentality.
It seems like they're having fun with fluffy bear, on the other hand, it seems like they're threatened by it.
Mask of the cover symbolize that the girls are telling a joke to the world, in the same time they're hiding their vulnerability.
We created 2 sets of logo. First is showing the dazzling side, the other one is mysterious side.
