Competition First Prize
Client : Condé Nast
MedIa : mobile app
Year : 2015
Brief
WHAT IS THE SHAPE OF THE MAGAZINE OF THE FUTURE?
WHICH ARE THE MEDIA THAT CAN SHAPE THE FUTURE READING EXPERIENCE?
WHAT IS THE POTENTIAL IMPACT OF SOCIAL READING ON EDITORIAL PROCESSES?
HOW THIS DIGITAL TRANSITION WILL INFLUENCE THE FRUITION OF SUCH ENHANCED CONTENTS?
WHICH ARE THE MEDIA THAT CAN SHAPE THE FUTURE READING EXPERIENCE?
WHAT IS THE POTENTIAL IMPACT OF SOCIAL READING ON EDITORIAL PROCESSES?
HOW THIS DIGITAL TRANSITION WILL INFLUENCE THE FRUITION OF SUCH ENHANCED CONTENTS?
After being a leading company in print magazine industry for many years, Condé Nast is now seeking for a chance to evolve themselves to fit the digital age.
proposal
Digitize your closet
I tried to boil down to essential of magazine - defining and publishing trends - and make a new platform to fulfill new various needs and also, of course, leads readers to original, authentic contents
User voice
Main features
My Look book
: You can quickly create a scrap of your favorite looks.
Simply tap to add tags for year, season, color to automatically save these to your closet.
Simply tap to add tags for year, season, color to automatically save these to your closet.
My closet
: Easily create a collage of your next look, do ideation and share it with the world.
Real time fashion data
: Bring the idea of magazine experience into a digitized world
and introduce a data centered business approach.
and introduce a data centered business approach.
Value & Future potential
From the giant database of Conde Nast, everything that can be your 'inspiration' will be recommended.
For individuals, it's a chance to have visibility among the world and show their fashion values. For businesses, it's a very targeted media where you can get living data & feedback from users.
